In 2014, the Southern Forests Alcohol Think Again (SFATA) Project delivered a local campaign promoting the ‘Alcohol. Think Again’ message. The campaign was developed to target youth under 18, parents of youth aged under 18 and the general community. The campaign consisted of radio ads, posters, advertisements and the SFATA logo. The campaign was funded by Healthway.
The campaign comprised of print and radio advertisements around two main messages, those being:
- Under 18. No alcohol. The safest choice; and
- To avoid alcohol related harm in the long term, drink no more than two standard drinks on any one day.
The print advertisements are available below: